04
Jan
Film. |
If you watched NBC recently (and I know you did), you saw weirdly vague ads about the movie “Primeval,” based on a true story of a killer that claimed over 300 victims. However, a little research reveals that it’s about a really big crocodile in Burundi. Interesting marketing angle.
The marketing is very effective. The other movie that is taking a different approach is “The Hitcher.” They were running radio and TV spots that were “Don’t pick up strangers” PSA. Fun stuff.