doug nelson: DISENGAGE!

Re-learned from the book “Don’t Make Me Think“:

On designing home pages (p. 101):
“As quickly and clearly as possible, the Home page needs to answer the four questions I have in my head when I enter a new site for the first time:

• What is this?
• What do they have here?
• What can I do here?
• Why should I be here - and not somewhere else?”