15
Mar
Learned and Graphic Design. |
Had the good fortune to stop by the “Why Logos Are Irrelevant” panel at SXSWi last week. The title was certainly incendiary (and most of the panel-goers didn’t seem to listen to much else), but the actual discussion was quite measured.
My summary would be: The value a logo (especially with an illustrated logomark) provides needs to be carefully considered, especially when more important tasks (launching your product, maybe?) require attention first.
LukeW (one of the panelists) has a great write-up.
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