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Had the good fortune to stop by the “Why Logos Are Irrelevant” panel at SXSWi last week. The title was certainly incendiary (and most of the panel-goers didn’t seem to listen to much else), but the actual discussion was quite measured.
My summary would be: The value a logo (especially with an illustrated logomark) provides needs to be carefully considered, especially when more important tasks (launching your product, maybe?) require attention first.
LukeW (one of the panelists) has a great write-up.
Picked up at the DC Design Talks (from Samantha):
Georgia is a transitional serif typeface designed in 1993 by Matthew Carter (the guy behind Verdana and the questionable Skia) for the Microsoft Corporation. It is designed for clarity on a computer monitor even at small sizes, partially due to a relatively large x-height. The typeface is named for a tabloid test headline about alien heads being found in the U.S. state of Georgia.
After ten years of using Photoshop, I was finally convinced that yes, I should be using keyboard shortcuts for most common functions. My two favorites are M for Marquee and Apple-T for Free Transform.
In an inspiring talk with fontophile co-worker Samantha, I was awakened to the fact that while Chalet is distributed by the mind-meltingly good House Industries (look at their Neutraface and see if you recognize it from basically everything this year), it is NOT in fact some kind of retcon (not the right word but look it up anyway), but a revival of a font with an excellent history.
Yesterday’s freak-out proves something I’ve been toying with:
I do my best design work through phases of iteration, which is, going through repeated phases where I do other things/think things through between bursts of action in Photoshop. This clears my head of hangups related to objects on the page and lets me look at things with new perspective, and results in a much more finished design with a stronger layout (something my designs lack when I force them).
So my new resolution is to begin making something the instant I am assigned it, even if I only have 10 minutes to put into the work. 8 hours spent over five days seems to produce better work than 14 hours in one day.
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